We are committed to being a 100% vegan brand. We believe that animals are not a “property” of humans. We are against the human nature of bullying & domination of other species. We stand up to the culture of violence & suffering that we inherited against our will. Justice, empathy, and compassion are our core values.
We envision a world of peace, love, and kindness that starts with each one of us.
We advocate conscious consumerism over fast fashion. We make a “victim-free” fashion full of love for all. We will not participate in any kind of exploitation, be it towards our planet, people or animals.
We represent High Fashion with Zero Cruelty
GUNAS NEW YORK is an independent high fashion label with a cause! Started in 2009 by designer and animal lover, Sugandh G. Agrawal, GUNAS' heart and soul screams to be the voice of animals. With an award-winning design and business background, Sugandh quit her 7-year corporate career as an Industrial designer at KitchenAid to start her own brand of cruelty-free fashion in New York. Her mission is strong and clear. Animals are NOT meant to be a part of fashion. We can look and feel good without harming other living beings. We need to connect ourselves with what goes on behind the scenes and question our actions and their impacts.
What initially began as an all MADE IN NYC label, has now gone global to source and manufacture bags and shoes using artisan and small-scale ethical manufacturers from countries such as India, South Korea, Mexico, Brazil, and Hong Kong. With styles ranging from totes, satchels, cross-body bags, wallets, and backpacks GUNAS has a bag to suit your every mood and lifestyle need.