Raga

Raga represents a lifestyle brand that is a mix of east meets west bohemian apparel for the modern woman.

"WE ARE HERE TO PLAY OUR NOTES" Savita Chaundry, Co-Founder

In Indian classical music, a raga is a scale upon which a song’s notes are constructed. In ancient Sanskrit, the word raga means both melody and color; a raga is believed to have the power to paint the spirit of the lives it touches. 

Founded by the Chaudry family in the summer of 2012, RAGA is a brand created to empower the RAGA woman to paint the world with her authenticity.  RAGA is a vision of the world that celebrates the convergence of east and west, material and spiritual, ancient and young, and of course, melody and color. What started as a family project with a pair of dip-dyed crochet shorts has in the span of a few short years emerged as a lifestyle brand fit for the modern bohemian.

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